Voice Smart Networks Transformation Story, Part 3

In 2011, Voice Smart Networks continued documenting its transition away from a transactional telecom sales model as part of a multi-part feature by Channel Partners.

Part 3 of the series focused on the operational and relationship-level benefits realized through the shift to managed services.

Stronger Client Relationships

The most immediate benefit of the transformation was the depth of client relationships. Moving away from one-time transactions allowed Voice Smart Networks to engage customers in ongoing business discussions rather than isolated technology purchases.

Clients began to view the company as a long-term advisor rather than a vendor. This shift created space to understand customer operations, growth plans, and risk exposure, allowing services to be aligned with business outcomes.

Focus on Existing Clients First

Rather than prioritizing new customer acquisition, Voice Smart Networks focused on introducing the managed services model to its existing client base.

At the time of publication, managed services had been presented to approximately 10 percent of customers. This deliberate rollout allowed the company to scale at a controlled pace while maintaining service quality and operational stability.

Expanded Opportunities Across Services

As relationships deepened, customers increasingly engaged Voice Smart Networks across additional areas, including telecom and carrier support. Clients recognized that structured technology management could improve profitability and provide competitive advantages.

Managed services engagements also created natural opportunities to expand support across voice, data, and network environments. These longer-term relationships generated more consistent revenue and improved alignment between provider and client.

Controlled Growth and Profitability

By limiting early adoption to a subset of the customer base, Voice Smart Networks was able to refine delivery processes and protect profitability during the transition.

This disciplined approach reinforced the company’s shift toward accountable service delivery, a model that later became foundational to i-NETT’s IT support services and cloud and communications services